Specialties include: 

Business strategy development and planning

  • Strategy and planning
  • SWOT analysis and prioritization
  • Business performance evaluation
  • Target market analysis
  • Customer research and segmentation
  • Revenue and budgeting forecasting
  • Entrepreneurial/startup coaching

Marketing campaign strategy and execution

  • Search engine optimization (SEO)
  • Content marketing (blogging, viral strategies, etc.)
  • Social media marketing (Twitter, Instagram, Facebook, etc.)
  • Digital advertising (Google Adwords, social media advertising, etc.)
  • Email marketing
  • Content management platform evaluation and set up

Lead Generation and Sales Support

  • CRM platform evaluation, process identification and provisioning/implementation
  • Sales support (material creation, process mapping, etc.)
  • Marketing automation strategy and execution
  • Lead identification, generation, scoring/segmentation, and conversion

Branding and Identity Development

  • Mission and vision development
  • Logo and visual identity package creation
  • Brand evaluation and positioning
  • Web design and development

Market Research

  • Focus groups
  • Market analysis and reporting
  • Customer surveys, research and interviews

Content Creation

  • Writing (ad copy, web/blog/SEO articles, business plans, etc.)
  • Ghostwriting (long-form articles, white papers, etc.)

Product Development

  • Concept development and testing
  • Product Positioning
  • Product launch strategy and campaigns