Marketing should always be focused on the customer. Today's top marketers use old school techniques in new ways. Old school techniques like listening to the customer, building great relationships, and adding value will never go out of style. But the best marketers find new and innovative ways to do old school marketing.
The Early Days
It may sound cheesy, but Molly was born to be a marketer. At age ten, she founded "Molly's Market" in front of her grandparent's cherry farm. She accepted the challenge of transforming a boring and unprofitable fruit stand into a profitable business. Through failure and hundreds of "no thanks," she persevered and became the coolest and busiest market on Stony Point Road. She's been hooked ever since.
Molly started her "official" career in consulting. At a young age, she learned that talking with customers, listening to their needs, and matching those needs with the right solution grew the bottom line and solved customers' challenges.
Her next life goal: get an MBA.
Molly attended Michigan State University's Eli Broad Graduate School of Management. She pursued her MBA to be taken seriously in the business world and to ensure she could always have an intelligent conversation with the finance team. (You know finance...) The intimate program of 80-90 full-time students per year allowed her to build a strong network of smart and ambitious individuals. People she maintains great relationships with to this day.
Throughout the two years, she presented business cases to some of the world's top organizations: Whirlpool, Ford, Bissell, and P&G.
Dell recruited Molly to be a Brand Manager after her MBA program. She planned, developed, and led the marketing for Latitude and Vostro laptop brands in Dell's small business segment. When she joined Dell, the company was transitioning from being the lowest priced provider to a solutions-driven organization. She worked collaboratively with sales, product, pricing, and supply management teams. Her work delivered 15% growth in high-price band laptops (>$800).
After many years at Dell, a medium-sized software company recruited Molly. As the Director of Marketing, she owned the end-to-end marketing for three strategic product lines. Throughout her time she grew to understand the target markets and what triggered people to buy, which ultimately translated into revenue.
In addition to her hectic day job, Molly has been working on her first novel.
Where will she be in five years? Well, unfortunately she *still* can't predict the future (huge bummer), but in five years, she hopes to be working for a fast-growing company that's full of happy, energetic, and smart people.
Molly's writing has landed her on leading websites like MarketingProfs and Medium. She is also working tirelessly on her first novel, which will *hopefully* be published in 2017.
Read Molly's article, Why You Need A Little Elbow Grease When It Comes to Marketing Automation, featured on one of the world's premier online marketing resources.
What started out as a creative outlet turned into a 72,000+ word book. Molly's first novel offers a hilarious and insightful look into one young woman’s journey as she comes into her own. While this story isn’t a modern adaptation of Jane Eyre, it does pay homage to it, and it shows us how even the smallest things—like the words in a book, or the margin notes found in it—can alter the way we see the world and, in the process, the person we become.
For the past two years, Molly has attended the Ossabaw Island Writers Retreat and received a manuscript critique from New York Times bestselling author of the Walt Longmire series, Craig Johnson (pictured to the left).
Molly has spoken at numerous events, including a presentation on the truth behind marketing automation at ProductCamp Austin, the premiere event for Product Management, Product Marketing, and Marketing professionals to teach to, learn from, and network with each other.